How to Succeed as an Independent Author


Aspiring authors no longer have to rely solely on traditional publishing houses to get their work into the hands of readers. Nowadays, independent publishing is a viable and lucrative option for authors committed to maximizing their creative control and financial returns. If you have dreams of becoming a successful independent author, the journey may be daunting, but it is undoubtedly achievable. This article will walk you through the essential steps to succeed as an independent author.

Understanding the Independent Publishing Landscape

Before diving in, it’s crucial to understand the independent publishing landscape fully. Independent publishing, also known as self-publishing, involves the author overseeing the publishing process from start to finish, without the involvement of traditional publishing companies.

Independent publishing has been around for centuries, but it wasn’t until the digital age that it became more accessible and popular. With the rise of the internet and e-readers, authors now have the ability to reach a global audience without the need for a traditional publisher.

Traditional Publishing vs. Independent Publishing

Traditional publishing companies typically take the reins of editing, cover designing, printing, and distributing. While this can be helpful for new authors, it can also mean giving up creative control and a significant portion of royalties.

Independent publishing, however, puts the author in charge of every aspect of the publishing process, giving them complete creative control. This means that the author can choose their own cover design, formatting, and pricing, among other things.

The Rise of Self-Publishing Platforms

In recent years, many self-publishing platforms, such as Amazon Kindle Direct Publishing, Kobo Writing Life, and Smashwords, have emerged. These platforms allow authors to publish their work in digital and print formats, making it accessible to billions of readers globally.

These platforms also offer a range of tools and resources to help authors with everything from formatting to marketing. They also offer different royalty rates and pricing options, giving authors more control over their earnings.

Pros and Cons of Independent Publishing

Independent publishing has numerous benefits, including higher royalties, faster publication timelines, and increased creative control. It also allows authors to experiment with different genres and writing styles without the pressure of traditional publishing companies.

However, it also comes with its challenges, such as marketing and promotion responsibilities falling solely in the author’s hands. This means that authors must be willing to put in the time and effort to promote their work and build their audience.

Another challenge of independent publishing is the lack of support and guidance that traditional publishers can provide. This can be particularly challenging for new authors who may not have experience with the publishing process.

Overall, independent publishing can be a rewarding and fulfilling experience for authors who are willing to put in the work. With the right tools and resources, authors can reach a global audience and build a successful career in self-publishing.

Developing Your Author Brand

Your author brand is a critical aspect of establishing yourself in the independent publishing landscape. A strong author brand enables readers to connect with you and your work, leading to sustainable book sales. Here are some essential elements of developing your author brand:

Identifying Your Target Audience

The first step in developing your author brand is understanding who your target audience is. Identifying your audience helps you tailor your writing style and book promotion strategies to their preferences and interests. You can start by researching the demographics of your potential readers, such as age, gender, location, and interests. This information can help you create characters and storylines that resonate with your target audience.

Moreover, understanding your audience’s reading habits can help you determine the best format for your book. For instance, if your target audience prefers audiobooks, you may want to consider producing an audiobook version of your book.

Creating a Unique Author Voice

Your writing style or authorial voice is a prominent part of your brand’s identity. It is what differentiates you from other authors and keeps readers coming back for more. Focus on developing a unique voice that is authentic and relatable, engaging your readers in a conversation.

One way to develop your author voice is to experiment with different writing techniques and styles. You can try writing in different genres or formats to find your unique voice. Additionally, you can ask your readers for feedback on your writing style and incorporate their suggestions into your work.

Building an Author Website and Social Media Presence

Having a digital presence is vital to establishing your author brand. Create a professional author website that showcases your work and provides readers with a way to connect with you. Your website should include information about your books, author bio, contact information, and links to your social media profiles.

Develop a social media strategy that aligns with your audience and author brand. Choose social media platforms that your target audience is most active on, such as Facebook, Twitter, Instagram, or TikTok. Post regularly and engage with your followers by responding to comments and messages. You can also collaborate with other authors or influencers in your genre to expand your reach.

Remember, building a strong author brand takes time and effort. Be patient and consistent in your efforts, and you will see the results in the form of loyal readers and sustainable book sales.

Writing and Editing Your Manuscript

Writing and editing your manuscript are critical steps in the independent publishing journey. Here are some tips to help you write a compelling manuscript:

Setting Realistic Writing Goals

Setting daily or weekly writing goals can help you stay motivated and focused throughout the writing process. Aim for attainable goals that hold you accountable.

It’s important to remember that writing a manuscript is a marathon, not a sprint. Setting unrealistic goals can lead to burnout and frustration. Take the time to break down your writing goals into manageable tasks, and celebrate your progress along the way.

Tips for Overcoming Writer’s Block

Writer’s block is a common occurrence for authors at any stage of their writing process. Some tips to overcome writer’s block include rest, writing prompts, or changing your writing environment to stimulate your creativity.

If you’re feeling stuck, try taking a break from your writing and engaging in a different creative activity, such as painting or playing music. This can help to free up your mind and allow for new ideas to flow.

The Importance of Editing and Proofreading

Editing and proofreading are non-negotiables in the independent publishing process. Hire a professional editor or work with a critique partner to ensure your manuscript is polished and error-free.

Remember, your manuscript is a reflection of your writing abilities and attention to detail. Taking the time to thoroughly edit and proofread your work can make all the difference in the success of your book.

Working with Beta Readers and Critique Partners

Working with beta readers or critique partners can provide valuable feedback on your manuscript from an outsider’s perspective.

When selecting beta readers or critique partners, look for individuals who have experience in your genre and can provide constructive criticism. Be open to feedback and willing to make changes to improve your manuscript.

Remember, the goal of working with beta readers and critique partners is to make your manuscript the best it can be before publication.

Designing and Formatting Your Book

Designing and formatting your book is another crucial aspect of independent publishing. Here are some tips to help you create a book that stands out in the digital marketplace:

The Role of Cover Design in Book Sales

Book covers are often the first impression readers have of your book, making cover design a critical aspect of book sales. A well-designed cover can make your book stand out from the competition and attract potential readers. Your cover should be eye-catching, genre-appropriate, and professional. Consider hiring a professional cover designer to ensure your book’s cover is top-notch.

When designing your cover, keep in mind the genre of your book. Different genres have different cover design conventions that readers expect. For example, a romance novel cover typically features a couple or a single person in an intimate pose, while a thriller cover often has a darker color scheme and a bold, attention-grabbing font.

It’s also important to ensure that your cover design is scalable. Your cover should look great in both thumbnail and full-size formats. This is particularly important for eBooks, where readers often browse through a large number of books in a small format before making a purchase decision.

Finding and Working with a Cover Designer

Unless you have graphic design experience, working with a professional cover designer is a necessity. Conduct thorough research to find a designer that understands your vision and can execute the cover design to your satisfaction.

When searching for a cover designer, consider asking for recommendations from other authors or publishing industry professionals. You can also search online for cover designers and review their portfolios to get a sense of their style and expertise.

When working with a cover designer, be sure to communicate your vision clearly. Provide the designer with a synopsis of your book, as well as any relevant imagery or design elements that you would like to see incorporated into the cover. Be open to the designer’s suggestions and feedback, but also be clear about your preferences and expectations.

Formatting Your Manuscript for eBook and Print

Formatting your manuscript for eBook and print requires attention to detail. Proper formatting ensures that your book is readable and visually appealing on all devices.

When formatting your manuscript, consider the font, margins, and spacing. Choose a font that is easy to read and appropriate for your genre. Use standard margins to ensure that your book looks professional and is easy to read. Pay attention to spacing, particularly between paragraphs and chapter headings, to ensure that your book is visually appealing.

It’s also important to consider the differences between eBook and print formatting. eBooks require special formatting to ensure that they look great on all devices, while print books require additional formatting considerations, such as page numbers and headers.

Choosing the Right Book Size and Layout

Choosing the right book size and layout depends on various factors, such as genre, target audience, and personal preference. Conduct comprehensive research to identify the best options for your book.

Consider the genre of your book when choosing the size and layout. For example, romance novels often have a smaller trim size, while non-fiction books may benefit from a larger size to accommodate graphs and charts.

Think about your target audience as well. If your book is geared towards children, a larger format may be more appropriate to accommodate illustrations and larger fonts. If your book is geared towards busy professionals, a smaller format may be more convenient for on-the-go reading.

Finally, consider your personal preference. Do you prefer a more traditional layout, or do you want to experiment with a more modern design? Take the time to explore your options and choose a layout that best suits your book.


Becoming a successful independent author requires dedication, patience, and hard work. Understanding the independent publishing landscape, developing your author brand, writing and editing your manuscript, and designing and formatting your book are all essential elements of becoming a successful independent author. We hope this guide has provided you with valuable insights into the independent publishing journey.