How to Self Publish a Book in 2023: A Step-by-Step Guide


Are you an aspiring author looking to self-publish your book in 2023? Self-publishing has become increasingly popular in recent years, and with the right guidance, you can make your book a reality. In this article, we’ll provide a step-by-step guide on how to self-publish a book in 2023. From choosing the right platform to marketing your book, you’ll find all the information you need to get started. So, let’s get started!



The first step in self-publishing a book is to decide on the platform you want to use. There are a variety of platforms available, such as Amazon Kindle Direct Publishing, Apple Books, Kobo Writing Life, and more. Each platform has its own set of rules and guidelines, so it’s important to do your research and choose the one that best suits your needs. Fortunately we take care of all of this for the authors who choose our self publishing service. We do everything for our authors from editing and designing right through to handling the distribution and printing of your books.

Choosing certain platforms and not others can also impact your books availability. Our publishing consultants are always on hand to advise on the best self-publishing strategy.

We specialise in helping authors with their first book. Many authors have published multiple books with us with some now having published as many as 10 books!

Benefits of Self-Publishing


Self-publishing can offer several benefits to authors, including:

  • Control: When you self-publish, you have complete control over every aspect of your book’s production and distribution, from design to marketing.
  • Speed: Self-publishing allows you to bring your book to market much faster than traditional publishing, as you don’t have to go through the lengthy process of finding an agent and securing a publishing contract.
  • Higher royalties: Self-published authors typically earn higher royalties than traditionally published authors because they don’t have to share their profits with a publisher.
  • Flexibility: With self-publishing, you have the flexibility to publish any type of content, including niche or experimental works that may not be of interest to traditional publishers.
  • Creativity: Self-publishing allows you to be creative and take risks with your work, as you have the freedom to experiment and explore different formats and styles.


Overall, self-publishing can be a good option for authors who want to retain control over their work and have the freedom to publish on their own terms.

Traditional Publishing vs. Self-Publishing


When it comes to traditional publishing vs. self-publishing, the main difference is who gets paid royalties and who pays for the publishing work. Traditional publishing will cover your publishing costs but they will take the majority of your royalties. You will also potentially lose creative control of your book.

Self-publishing, on the other hand, allows you to take control of the entire process, from editing to marketing. Additionally, with self-publishing, you’ll keep all the profits from your book sales. Ultimately, the decision of which route to take comes down to your individual needs and goals.

How to Write A Book


Deciding on your “why” for writing your book is an important step in the writing process, as it can help you stay motivated and focused on your goals. Here are some questions you can ask yourself to help determine your “why” for writing your book:

  • What do you hope to achieve by writing this book? Do you want to share your expertise with others, tell a personal story, or raise awareness about a particular issue?
  • Who do you hope to reach with your book? Is there a specific audience you are trying to reach, such as experts in a certain field, or a general readership?
  • What message do you want to convey through your book? What do you want your readers to take away from your writing?
  • How will your book make a difference in the world? Will it inspire change, provide valuable information, or entertain readers?


Answering these questions can help you clarify your motivations for writing your book and ensure that your writing is focused and purposeful.

Writing Tips and Resources


Writing a book can be a daunting task, but there are plenty of resources available to help you along the way. Here are a few tips and resources to keep in mind:

  • Set a writing schedule and stick to it. 
  • Take breaks when needed.
  • Join a writing group or online community for support.
  • Utilise online resources such as grammar guides and style guides.
  • Read books on the craft of writing.
  • Take advantage of writing software and apps.
  • Hire a professional editor to review your work.
  • Get feedback from beta readers.
  • Utilise online writing tools such as Grammarly and Hemingway Editor.
  • Research self-publishing platforms and compare their services.
  • Take advantage of free resources such as Amazon KDP and IngramSpark.
  • Take advantage of marketing tools such as Amazon Ads and BookBub Ads.


Developing Your Story


There are many different approaches to developing a story for a novel, and the specific steps you take will depend on your own creative process and writing style. Here are some general steps that may be helpful as you begin to develop your story:

  • Start with an idea: Begin by thinking about the main idea or concept for your novel. This could be a character, a setting, a theme, or a combination of these elements.
  • Develop your characters: Once you have a basic idea for your story, start thinking about your characters. Consider their personalities, goals, and motivations, and how they will interact with each other throughout the story.
  • Create an outline: An outline can help you organize your story and get a sense of the overall structure. You can start with a simple list of events or scenes, or create a more detailed outline with chapters and subplots.
  • Write a synopsis: A synopsis is a brief summary of your story, usually a few paragraphs to a few pages long. This can be a helpful tool for refining your story idea and getting a sense of the overall plot and structure.
  • Start writing: With your outline and synopsis in hand, you can begin writing your first draft. Don’t worry about making it perfect on the first try – the first draft is just a starting point, and you can revise and polish it later.


Remember that developing a story for a novel is a creative process, and there’s no one “right” way to do it. The most important thing is to find a process that works for you and stick with it.

Edit and Proofread


It is important to professional edit and proofread your manuscript for several reasons:

  • Quality: Editing and proofreading help ensure that your book is of the highest possible quality. A professional editor will help you tighten your writing, improve the structure and flow of your book, and catch any errors or inconsistencies.
  • Professionalism: A professionally edited and proofread book reflects well on you as an author and shows that you take your work seriously. It also demonstrates to readers that you value their time and are committed to providing them with a high-quality reading experience.
  • Improved readability: A book that is well-edited and proofread is easier to read and understand, which can help engage and retain readers.
  • Increased credibility: A professionally edited and proofread book is more likely to be taken seriously by agents, publishers, and readers, as it shows that you are committed to producing the best possible work.


Professional editing and proofreading are essential steps in the publishing process that can help improve the quality and credibility of your book.

Finding an Editor

There are several reasons why it might be hard to find a good editor:

  • Competition: There is a lot of competition in the publishing industry, and many editors are in high demand. This can make it difficult to find an editor who is available and willing to work with you.
  • Cost: Professional editing can be expensive, especially if you are working with a highly experienced or in-demand editor. This can be a deterrent for some authors, especially those who are just starting out or who have limited budgets.
  • Lack of resources: It can be challenging to find a good editor if you don’t have access to resources or connections in the publishing industry. It can be helpful to seek recommendations from other authors or industry professionals, or to do research online to find reputable editors.
  • Differing editorial styles: Every editor has their own style and approach to editing, and what works for one author might not work for another. It can be difficult to find an editor who is a good fit for your specific needs and writing style.


Finding a good editor can be a challenging but important part of the publishing process. It may take some time and effort to find an editor who is a good fit for your book, but the investment can be well worth it in terms of the quality and success of your finished work.

Tips for Self-Editing

We don’t recommend self-editing for a number of reasons. However, if you decide to self-edit, here are some tips to help you get the most out of the process:

  • Take your time and read through your book multiple times.
  • Utilise online writing tools such as Grammarly and Hemingway Editor.
  • Get feedback from beta readers.
  • Read books in the same genre to get a better understanding of what works and what doesn’t.
  • Take advantage of free resources such as Amazon KDP and IngramSpark.
  • Take advantage of marketing tools such as Amazon Ads and BookBub Ads.
  • Hire a professional editor to review your work.
  • Utilize writing software and apps.
  • Take breaks while editing to keep your mind fresh.


Once you’ve finished editing your book, you can move on to the next step in the self-publishing process. Publishing your book is the final step in the process and requires you to choose a platform, format your book, and upload it. Consider researching self-publishing platforms and compare their services to find the right fit for your project. Additionally, make sure to take advantage of free resources such as Amazon KDP and IngramSpark. Once you’ve chosen a platform and uploaded your book, you can start marketing and selling your book.

Design Your Book Cover

Designing a book cover is an important step in the self-publishing process. A good book cover can help you stand out from the competition and attract readers. Consider researching book cover design services and reading reviews to find the right fit for your project. Additionally, make sure to ask potential designers about their experience and rates. Once you’ve found a designer you’re comfortable with, you can move on to the next step.

Why you need a professional book cover designer

A book cover is a crucial element of your book’s marketing, as it is often the first thing that potential readers will see and interact with. A professional book cover designer can help make your book cover better in several ways:

  • Professionalism: A professionally designed book cover conveys to readers that you are serious about your work and are committed to producing a high-quality product. It also helps establish credibility and can make your book stand out in a crowded market.
  • Improved aesthetics: A professional book cover designer has the skills and expertise to create a visually appealing cover that is well-designed and aesthetically pleasing. They can also help you choose the right fonts, colors, and imagery to effectively communicate the tone and theme of your book.
  • Increased sales: A well-designed book cover can help increase sales by attracting the attention of potential readers and encouraging them to purchase your book.
  • Branding: A professional book cover designer can help you develop a consistent brand identity for your book, which can be helpful in building an audience and establishing a loyal readership.


A professional book cover designer is an important investment in the success of your book. A well-designed cover can make a big difference in attracting readers and helping your book stand out in the market.

Why you need a professional typesetter or formatter

A professional typesetter is responsible for formatting and laying out the text and design elements of a book, ensuring that the final product is visually appealing and easy to read. Hiring a professional typesetter can make your book better in several ways:

  • Improved readability: A professional typesetter has the skills and expertise to create a layout that is easy on the eyes and helps improve the overall reading experience. They can choose the right font, size, and spacing to enhance readability and ensure that your book looks polished and professional.
  • Consistency: A professional typesetter can help ensure that your book is consistently formatted throughout, with no inconsistencies or errors. This can help create a sense of cohesiveness and professionalism that is important for engaging and retaining readers.
  • Efficiency: A professional typesetter can save you time and effort by handling the complex and technical aspects of book formatting and layout, allowing you to focus on writing and other important tasks.
  • Quality: A professional typesetter can help ensure that the final product is of the highest possible quality, with no mistakes or errors that could distract or confuse readers.


A professional typesetter is an important investment in the success of your book. A well-formatted book that is easy to read and visually appealing can help engage and retain readers and contribute to the overall quality and success of your work.

Publish Your Book

Its time for the exciting part! Now that all the professional self publishing services have been applied to your book it can be published.

The first step is to choose a platform. There are many self-publishing platforms available, such as Amazon KDP, IngramSpark, and Draft2Digital. It can be overwhelming when it comes to the process of book publishing. We take care of publishing to all the relevant platforms for you and make sure to maximise results from each one.

We also arrange ISBN numbers for you and we advise that all our authors use the Nielsen enhanced service.

Here are the steps we take to publish your book.

  • Choose a platform
  • Format your book
  • Upload your book
  • Start marketing and selling your book

Self-publishing a book can be a daunting task, but with the right resources and guidance, it can be a rewarding experience. With this step-by-step guide, you can self-publish a book in 2023 and start selling it to readers around the world. Start by finding a professional book cover designer, typesetter, and formatter to help you create a professional-looking book. Then, choose a platform and format your book. Finally, upload your book and start marketing and selling it. With the right resources and guidance, you can self-publish a book in 2023 and start selling it to readers around the world.

Book Promotion

Once you’ve uploaded your book, it’s time to start promoting it. Consider creating a website or blog to showcase your book and reach out to potential readers. Additionally, consider using social media platforms such as Twitter, Instagram, and Facebook to promote your book. You can also use paid advertising to reach a wider audience. Additionally, consider joining book clubs and attending book fairs to promote your book.

You could always run book signing events. These can be such a great way to connect with your readers and generate a really loyal fanbase. Readers love connecting with authors in this way.

Creating a Book Marketing Plan

Here are some general steps you can take to create an innovative book marketing plan:

  • Define your target audience: The first step in creating a book marketing plan is to identify your target audience. Who are the people most likely to be interested in your book? Consider factors such as age, gender, location, interests, and reading habits.
  • Set marketing goals: Next, decide what you hope to achieve with your marketing efforts. Do you want to increase book sales, build an audience, or raise awareness of your book? Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals can help you focus your efforts and track your progress.
  • Identify your marketing channels: Think about the various ways you can reach your target audience, such as social media, email marketing, online advertising, in-person events, or media outreach. Consider which channels are most effective for reaching your audience and align with your marketing goals.
  • Develop a content marketing strategy: Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can include blog posts, social media updates, newsletters, video content, or other forms of content that align with your marketing goals and target audience.
  • Create a marketing budget: Determine how much you are willing and able to spend on marketing efforts. This can help you prioritize your efforts and allocate resources effectively.
  • Create a marketing calendar: Develop a schedule of marketing activities that align with your goals and budget. This can help you stay organized and ensure that your efforts are consistent and strategic.

Remember that a book marketing plan is a fluid document that will likely evolve as you learn more about your audience and what works best for your book. The most important thing is to be proactive, stay flexible, and be willing to try new things as you work to promote your book.

Using Social Media to Promote Your Self Published Book

Social media platforms like Instagram, Twitter, and TikTok can be powerful tools for promoting your book and building an audience. Here are some tips for using these platforms to market your book:

  • Use hashtags: Hashtags can help make your content more discoverable and increase the reach of your posts. Use relevant hashtags related to your book, as well as popular hashtags for writers and readers.
  • Engage with other users: Social media is all about building relationships and connections. Follow other writers, readers, and book influencers, and engage with their content by commenting, liking, and sharing.
  • Share behind-the-scenes content: Social media is a great way to give your followers a glimpse into your writing process and personality. Share behind-the-scenes photos, videos, and updates to give your followers a sense of what it’s like to be an author.
  • Run contests and giveaways: Contests and giveaways can be a great way to attract new followers and generate buzz for your book. Consider offering signed copies of your book or other prizes to encourage people to follow and share your content.
  • Collaborate with others: Collaborating with other writers, readers, or book influencers can help you reach a wider audience and build relationships with other members of the book community.

The key to using social media to promote your book is to be active, engage with your followers, and consistently share interesting and valuable content. With the right strategy and a little bit of creativity, these platforms can be powerful tools for building an audience and promoting your work.

How to Get Book Reviews

Getting book reviews is an important part of book promotion.

There are several ways you can try to get reviews for your self-published book:

  • Reach out to book bloggers and reviewers who review books in your genre. You can find lists of book bloggers and reviewers online, or you can search for blogs and websites that review books in your genre.
  • Offer advance copies of your book to book reviewers and bloggers in exchange for an honest review.
  • Join online communities for self-published authors, such as Reddit’s r/selfpublish, and ask for feedback and reviews from other self-published authors.
  • Use social media to promote your book and ask for reviews from your followers.
  • Consider offering incentives for reviewers, such as a discounted or free copy of your book in exchange for an honest review.
  • Consider offering a limited-time promotion or sale on your book to encourage readers to leave reviews.
  • Reach out to local bookstores, libraries, and book clubs and ask if they would be willing to review your book.
  • Consider offering to do interviews or guest posts on book blogs or websites in exchange for a review of your book.
  • Remember to always be respectful and professional when reaching out to potential reviewers, and be open to constructive feedback.


Final Thoughts on Self-Publishing in 2023

More authors are choosing to self publish each year. This trend is going to continue to increase in 2023 and here’s why. Self-publishing offers authors more control over their work, from the creative process to the marketing and promotion. Additionally, self-publishing is more cost-effective than traditional publishing, and authors can make more money from their work. Finally, self-publishing is becoming more accessible with the help of technology and services such as Amazon Kindle Direct Publishing, Apple Books, and Kobo Writing Life.

Self-publishing can be a great way to get your book out into the world, but it’s important to remember that it takes hard work and dedication. Follow the steps outlined in this guide to ensure that you have the best chance of success. Good luck!