COMING SOON: A Beginners’ Guide to
Starting Your Own Business

PUBLICATION DATE AUGUST 15 2018

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• Are you the right sort of person to have your own business?
• Do you have a business idea?
• Do you want to teach yourself how to clamber onto the first rung of the ladder?

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If you answered ‘Yes’, ‘Yes’ and ‘Yes’, then follow Jane Bwye as she guides you to starting your own business.

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Multi-published author Jane has worked as a mentor for people starting up their own business for the past fifteen years.

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Her step-by-step guide uses stories based on true experience to illustrate different scenarios.

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“Most of it is just old-fashioned common sense, but when you start a new venture, common sense seems to go out of the window.  This book will help you focus on making your new business a success.” - Jane Bwye

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About the Author

Jane Bwye has been an intermittent freelance journalist all her life, spent mainly in Kenya.  Her publications include a bespoke Cookbook in aid of the Kenya Museum Society, three novels and a History of St. Wilfrid’s, commemorating the 50th anniversary of her local church in Eastbourne, where she now lives.

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A natural dreamer, she has often trod paths well out of her comfort zone.  She does not take kindly to conforming to protocol and regulations, nor did her five years’ experience in teaching endear her to institutional life.  There was only one alternative.  She has operated a variety of small businesses, including freelancing as a management consultant, before finally discovering fulfilment in the one-to-one relationships that go with business mentoring.

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Jane’s website: www. janebwye.com

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Excerpt from Going It Alone

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Dreaming

Life is easy when your business is booming. It is during the disheartening down periods – when your customers are few, your debts rising, nothing seems to be going to plan – that you need to dig deep and remember the answers to the question:

“WHY Am I Doing This?”

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The exercise of dreaming is vital, because you need to know the answers to this question beforehand.

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It stands to reason that if you don’t know where you’re going – or why – you’ll never get there. I love helping people to dream in a constructive manner. I appreciate that some are more natural dreamers than others, but I’m going to explain how you can dream, anyway.

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First, I ask you to forget about your business idea.

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Consider Item Six on my Business Plan Template Appendix I), repeated below:

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* * *

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YOUR OBJECTIVES

What do you want to see for your family and yourself over the following periods?

Next 3 years

Within 5 years

Within 10 years

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* * *

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Think of your own personal aims and objectives within the three time-frames. Attempt this exercise as a draft.

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The first step is to examine yourself, and to focus on your personal needs and wants.

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Forget About Money. Money is merely a means to an end. The important question is: With the money you hope to make, what would you most like to do?

Want a home of your own? Most people would go for that. Where would it be – in the city or country; how large, or small, would it be; a cottage, or a flat, or a country mansion with sweeping gardens. Look around you, do some research. Find something which takes your fancy, and picture yourself living there, the furniture you would have, what you would do with the garden. Then write down your plan:

How much would it cost, in current day terms.

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When would you want to buy it? (Here, a certain amount of realism is required). In three years’ time, or five years, or even ten? It is important to write down the actual year.

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Do your sums. Divide the cost of the down-payment by the number of years to when you have set your objective; then divide that by 12, and you have broken it down to a more feasible monthly figure.

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You might want to go somewhere – travel abroad? Which country, which town, for how long? What time of year would you go? It is important to state the actual year. Do your research, pour over the brochures, divide the cost, in current terms, by the timescale. Write it down.

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You can always change the goalposts!

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Everyone is different. If there were no barriers, what would you like to do, be or have? Feel free to let your imagination run riot.

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Maybe you could do something for your family – like I did. I wanted to give my grandchildren the opportunity to broaden their minds and to go travelling – to have a gap year. Fifteen years ago, that seemed like pie in the sky. I was in a new country without a job, but I thought that £1,000 could be used by each grandchild (and I have seven of them) when they reached a certain age bracket. I wrote it down, even though I had no idea how I was going to find the money. And, do you know, already, five of them have claimed from the Granny Travel Fund, which has grown with the years.

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