How Should I Price My e-Book?
November 10, 2014
A popular question many authors ask us is "how should I price my e-Book?"
It is a good question and there is a large amount of debate on the internet about what authors should do. Is this something you really need to think about when deciding on your book marketing strategy? Pricing in a lot of book marketing campaigns is of course a crucial decision to make and can impact the outcome.
There is a lot of evidence to suggest that fiction sells best at a lower price point. The rationale is that readers are far more likely to take a chance on a low priced book, than a higher priced book.
The way the KDP works is that Amazon takes a cut of your sale price as a commission and you get to keep the rest. However, the amount they take depends on the price you charge.
Books sold for less than $2.99 (£1.88) have a 35% royalty payment.
Books above $2.99 (£1.88) have a 70% royalty payment.
So what is the solution? Well this completely depends on you but we take our lead from Scott Pack. Scott really understands the digital side of publishing. Which is hard to argue with as he is responsible for a number of Kindle bestsellers and provides HarperCollins with essential insight on their digital market.
So what was his advice?
From our reading he suggests pricing at the lower tier for a week and then lift to the higher tier. You should make this clear to the reader, therefore adding a layer of urgency to the initial week.
The rationale for this is to get the best of both worlds. Obtain the peak in early sales (and resultant higher ranking), but then be able to make money on the long tail of sales in the coming months and years.
If you have any questions regarding publishing or book marketing please drop us a line.
Thanks to the following sources for data and facts:
Bubblecow, Publishers Weekly, Tech Crunch
Receive our EXCLUSIVE Book Marketing Guide.
* indicates required
Your Name
Your Email Address *
Publishing Testimonials
I used Publishing Push to publish my novel and am completely satisfied with the service I received. In all my contacts with the organization, I found staff to be knowledgeable, professional and effective. Their friendly and helpful approach has been a welcome bonus.
Michael Brookes
Great experience and first class service! Huge thanks to Sophie and the team!
Mark Stuart
Brilliant experience working with Publishing Push. They kept me in the loop throughout the entire process and were supportive...All the staff were easy to communicate with and equally as talented with their skills. They streamlined the process...Would recommended Publishing Push.
Ramis IBRAHIM
I came to publishing push with very little vision other than my story. Their staff and process made it extremely easy to produce an amazing end product. I am so happy with the outcome. Thank you.
Mr Orchard
Working with Publishing Push was a complete pleasure...Publishing Push remove the worries and hassles so the Author can progress with their work unencumbered by the technical details of publishing. Publishing Push made the publishing experience extremely straightforward; I would not hesitate to publish through them again or to recommend them to any aspiring author.
Kate Taylor
Thank you so much Benjamin and the Publishing Push team! I cannot thank you enough for your dedication and determination to get my book published! You went above and beyond. I am so proud and happy how the book turned out. Such lovely friendly down to earth people! God bless you all! Wishing you all the best! Many thanks, Michelle 😊
Michelle
Want to know more? Get in touch!
Speak to our Publishing Consultants
HQ: Publishing Push LTD, Soulspace,
The Boathouse, Millbrook, Guildford GU1 3XJ
