Author Tips

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Do you know that over 100 million pedestrians pass through Times Square every year?  Most billboards get airtime too (accidentally) as TV reports and films are often shot in the area. That is exactly why the cost of advertising on a Times Square billboard is so expensive. Even the cheapest billboard on Times Square would […]

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SEO For Authors Everyone is telling you to blog more and write more articles for your audience. The one problem is no one knows about your blog. It is frustrating! We know how hard it is. Many authors ask how they can rank for certain keywords or phrases. A key point to bare in mind is […]

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Your Book Cover Has Been Sentenced. How does your book cover affect your book marketing and book pr? One of the team managed to snap this photo whilst bouncing from meeting to meeting yesterday at The London Book Fair 2015. This was the crowd that gathered for the talk on book marketing and book PR. […]

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  Social media is always a hot topic especially for authors. So why waste your time relentlessly tweeting or posting updates to the same fans and followers? Are they multiplying rapidly? If so keep doing what you’re doing. If not, then you should keep reading about Social PR. “How can I grow my following rapidly?” […]

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 Are you a hardcore linguist? If you come from a digital background, specifically programming you will be familiar with StackOverflow. It’s a question and answer forum where you can obtain help on tricky programming problems. However, they don’t just do tech problems. There is the StackExchange which covers all manner of Q&A forums including ‘English […]

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Robert Ashton, the barefoot entrepreneur, has been talked about all over the web recently relating to his book, Sales For Non-Sales People. Have a look at the links below to read some of his features.   www.freshbusinessthinking.com have featured an article written especially by Robert, published on 24-12-2014. Follow this link to read more. startacus.net […]

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  “Difference between commercial and literary fiction?” A great question posed by @rosemarydun on Twitter. It is something many authors will need to think about when it comes time to categorise their writing. We thought we would investigate further! At first we thought this would be a nice and simple question to tackle: do some research and present […]

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Over the last several years, at literary cocktail parties perhaps, or their on-line equivalents, I’ve overheard various intriguing fragments of conversation regarding Anthony Powell’s A Dance to the Music of Time. The fragments have been highly complimentary, seemingly to the point of hyperbole, along the lines of the jacket copy on my dog-eared, time-yellowed used bookstore […]

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  We are regularly asked by authors about Facebook advertising. Will it provide ROI? How do I market my novel effectively on social media? I have spent money on Facebook advertising but haven’t seen a return, what did I do wrong? Facebook is a tricky platform to obtain value from as an author. However, there […]

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