Alexander Novicov – Not Another Pair of Shoes: Building Your Brand’s Story and Purpose



London May 2021

Publishing Push Announces new release: “Not Another Pair of Shoes” by marketing genius Alexander Novicov

Purpose is something we can’t touch. Something we can’t buy. Something hard to explain. But when people put their heart and soul into something, we can see it and feel it. It’s an intangible feeling we can all sense.  And in an often-superficial world, it takes courage to stand up for something you believe in. Businesses compete with vanity metrics, expecting people to be loyal. They think they can buy loyalty. But loyalty is not bought, it’s earned. The world has evolved and people are hungry for brands with purpose. When we are driven by purpose, people are willing to stand next to us, root for us and go the extra mile for us. The world becomes a better place when one person takes a stand and puts their heart and soul into what they do.  In Not Another Pair of Shoes, Alexander Novicov explains how to cultivate your brand’s purpose and story, inspiring others to care about what you do, growing your team and your brand to make the world a better place to live in.

About the Author

Alexander Novicov believes that this world can be a better place if we have more passion around us. His mission is to help people that care about what they do flourish. He is the founder of a small brand purpose agency called Way Boutique Agency. Since 2010, he and his team have worked with leading brands such as Holland & Barrett, Pizza Express, Stella Artois, Eurovision and many others. He helps small passionate businesses differentiate and increase brand loyalty through brand storytelling. He has spoken around the world about brand purpose and how to use emotions in our marketing. Through intense study and experimentation, he discovered the best way to communicate with customers is to show the love you feel for your product or project. That’s perhaps easier said than done, which is why he has written this book to explain how to do that. The author lives in London with his dog, Chanel, loves running and is obsessed with becoming a better human every day. Not Another Pair of Shoes is his first book.


Notes to editors

Not Another Pair of Shoes was published on 18th May 2021 and is available in both paperback and e-book versions from booksellers including Amazon, Waterstones, Foyles, Barnes & Noble and directly from the author.

Please contact Alexander at an@alexnovicov.com for review copies of the publication along with authorised images. Both blog/social and Amazon reviews are requested if possible, with personal photo of the book. Author interviews can be arranged via the same email address. 

Link for Amazon review:


Website: https://notanotherpairofshoes.com/ 

A video all about the book: https://notanotherpairofshoes.com/video/