Reimagining Advertising – @TheDrum
What makes an ad iconic? Does that status lie in its ability to resonate across all demographics and generations? Or is an ad capable of catching widespread imagination because it is inherently iconic?
At the heart of great advertising has always been a great image. But the rise of digital and now the visual web has meant brands are having to dramatically shift in how they engage consumers.
So what if we could reimagine some of the most classic, seminal ads of all time to find out how today’s leading creative thinkers would reinvent advertising?
The book explores how today’s marketing experts would reimagine some most iconic ads of all time, from Go to Work on an Egg to Smash Mash Martians and Levi’s Launderette campaign.
“People want to be entertained and advertising works best when it’s entertaining and effectively inserted into the zeitgeist via social media.” Dom Burch
About The Drum
The Drum is a global media platform and Europe’s largest marketing website. Every day they share industry news from around the globe, and every fortnight they showcase ‘world-changing’ marketing in their magazine.
With bases in Glasgow, London, Singapore and New York, The Drum’s AOP Editorial Team of the Year inform and inspire their global readership, delivering first-class content across all mediums.
Beyond their reporting remit, their ecosystem includes 23 awards, 7 live events, a peer-to-peer learning club, content marketing division, video production and distribution service and Recommended Agency Register.
Reimagining Advertising was produced by The Drum Works, the branded content arm of The Drum, headed up by MD Justin Pearse, in association with GumGum.
Drum Works is the branded content arm of The Drum, working in collaboration withcommercial clients to deliver content their customers love. They use unrivalled audience understanding and editorial expertise to create compelling brand stories that help drive more business.
Based in Santa Monica, California, GumGum is a leader in the computer vision space, with a mission to unlock the value of every connected image. Its patented image recognition technology delivers highly visible campaigns to more than 400 million visitors as they view pictures and content across more than 2,000 premium publishers.
Used by some of the biggest brands in the world, GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options. GumGum also offers Mantii, a real-time image recognition tool for brands to identify and activate their most important images and engage their top influencers on social media.