Collect Emails For Book Marketing

January 13, 2015

For every $1 spent, $44.25 is the average return on email marketing investment.

That is a very important figure to bear in mind. Most authors have a blog or website where they feature details about themselves as an author and their books. However, only a small minority are collecting email addresses. It is very important to collect emails for book marketing purposes. You are writing great content which visitors enjoy and are finding valuable. Therefore get their emails so you can notify them when you have more great content to share. Letting them know when your latest book comes out won't hurt either!

So how can you do this?

Firstly you need somewhere to store the emails and create campaigns. There are a few tools you can use to do this but we use MailChimp. Quick and FREE to sign up initially. Get set up on there to start with.

Next you need to collect the email addresses when people are on your website. You can create forms on MailChimp but we prefer a simple tool called SumoMe. We use this tool on Publishing Push and it took us seconds to setup. I won't go into how to set it up. SumoMe have already created in depth guides on how to get started with their applications. They have a number of options for how to build and style the pop ups.

Start collecting those emails!

If you have any further questions or would like to chat with a consultant at Publishing Push please contact us.

MORE AUTHOR RESOURCES.

Thanks to Kyle Lacy for the statistics.

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I came to publishing push with very little vision other than my story. Their staff and process made it extremely easy to produce an amazing end product. I am so happy with the outcome. Thank you.

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Kate Taylor

Thank you so much Benjamin and the Publishing Push team! I cannot thank you enough for your dedication and determination to get my book published! You went above and beyond. I am so proud and happy how the book turned out. Such lovely friendly down to earth people! God bless you all! Wishing you all the best! Many thanks, Michelle 😊

Michelle

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