Will Your Book Launch Be Boom or Bust? – Book Marketing Case Study

 Chris Bridge Is Back – Book Marketing Case Study

chris_bChris Bridge approached us to run a book marketing campaign for his fantastic debut novel ‘Back Behind Enemy Lines’.

His book rose as high as #174 in the UK Amazon Bestseller Chart. This equates to an estimated 50 to 200 sales per day. Back Behind Enemy Lines spent 12 consecutive days in the top #600 book on Amazon. Securing thousands of sales. Additionally the book spent 18 consecutive days in the Top 100 on Amazon.com.au (From the 15th of April to the 2nd of May 2015). If you would like to read more about what the Amazon bestseller rank means, click here.

In summary Amazon.co.uk Sales Rank:

Date:               Bestseller rank:
Date:               Bestseller rank:

02.05.2015      #593
03.05.2015      #545
04.05.2015      #386
05.05.2015      #593
06.05.2015      #355
07.05.2015      #401
08.05.2015      #342
09.05.2015      #188

10.05.2015      #181
11.05.2015      #183
12.05.2015      #284 (£3.50)
13.05.2015      #561 (£3.50)
14.05.2015      #1041 (£3.50)
15.05.2015      #1746 (£3.50)
16.05.2015      #2044 (£3.50)
16.05.2015      #3130 (£3.50)

Without the reviews and publicity that Publishing Push generated for me Back Behind Enemy Lines would never have entered the best seller lists both here (United Kingdom) and in Australia. – Chris Bridge Author

Below you can see a small segment of the great reviews and features we secured for Chris Bridge. There are more to come. We focused on generating awareness through influential bloggers and book reviewers. 

“Part two kept me just as enthralled as part one and I was up late reading into the night to get to the end of this wonderful book.” – Rosie Amber Reviews

Upcoming4.me – Story Behind The Story Feature

“the author has created a masterpiece” – GimmeThatBook.com

“Chris Bridge writes in a simple, straightforward style – but employs it in such a way that grasps the reader’s attention and evokes a plethora of historical imagery.” – ForTheArgument.com

“This is an exceptional book that delivers on all fronts and will not disappoint anyone reading this debut novel. I await with anticipation how Chris Bridge follows this….HIGHLY RECOMMENED” – The Last Word Book Reviews

The features and accolades received, helped to boost the number of reviews well over 20 on Amazon (now approaching 30). Social proof and influencers played a huge part in raising awareness and generating sales.

During this period Chris also ran two KDP promotions through Amazon. These are supplied to all authors so make sure you take advantage of them.

[UPDATE 03/08/2015] The Historical Novel Society has selected the book for the Editor’s Choice Award. On top os this it has been long-listed for The Historical Novel Society 2016 Book Award. Read more here.

The result?

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“I worked with Publishing Push for four months from January to May 2015. Before that time my first novel Back Behind Enemy Lines had only sold to those I knew and a few others. I was round about #100,000th in the UK… I rapidly moved up the sales chart, entered the top 100 (Australian Amazon Chart), stayed there for 18 days and reached #8th. Most of this time I was #1 for War.

Have spent 7 days in the UK top 500, 2 days in the top 200, reaching #176. That has taken me to a whole new readership. I’m currently #10 in War and #16 in Saga.

I am very pleased with what Publishing Push has done for me.”

Chris Bridge 10th May 2015

02.05.2015

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03.05.2015

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04.05.2015

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05.05.2015

Screen Shot 2015-05-02 at 14.24.33

06.05.2015
Screen Shot 2015-05-06 at 07.46.47

07.05.2015
Screen Shot 2015-05-07 at 10.23.41

09.05.2015
Screen Shot 2015-05-09 at 09.03.49
And of course a link to buy the book is below :)

Chris Bridge - Back Behind Enemy Lines update

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5 thoughts on “Will Your Book Launch Be Boom or Bust? – Book Marketing Case Study

  1. Well done everyone concerned but other than get reviews and redesign the cover what am I as someone writing his first book ever with barely enough money for stock photography supposed to do after reading this article?

    • Creating a successful career as an author requires commitment. A large part of that is investing in expertise and services that can help launch your career.

  2. Rhys – submit your book to only Australian reviewers and websites, get reviews on Australian Amazon. They read less books anyway and also not many ebooks so your sales rank will look impressive, but of course that’s only in Australia. That’s all that happened in this case apparently! No mention of sales on Amazon.com or Amazon.co.uk and after 4 months working on this book they got it to #176 for Kindle sales in Australia – whoopdedoo.

    • Hi Jimmy, The case study is about the sales rank achieved in the UK via Amazon.co.uk The Australian top spot was just a a bonus. Thanks for mentioning that. Will make that more obvious in the article.

  3. Hi my name is Linda beardmore
    I published my Autobiography it’s an ebook on amazon kindle I need help to push sales
    I have had some great reviews and 4 star rating at the moment
    I have had interest from a journalist and she did a piece for the daily mirror but they didn’t publish
    I published under linda jones and my book is called Keep walking never look back

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