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28 of the Best Book Marketing Ideas – How to Improve Your Book Sales

1. Start with your ideal reader. Your book may appeal to a wide number of readers in the long term. However, at the very start you need to build a tribe. Be very specific about who is the reader most likely to become an ambassador for your book. Tim Ferriss spoke about this extensively with…
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How to Write Your Awesome Author Bio

How to Write Your Awesome Author Bio A great author bio is often overlooked. We see countless Amazon sales pages that lack a well considered and detailed author biography. You may wonder why an author biography is important? Well there are a number of reasons as detailed below. Non-Fiction If you are a non-fiction writer…
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If You Publish a Book And No One Reads It – Is It Still a Novel?

Book marketing is the most important part of launching your book. Without reviews, interviews, features and coverage your book is going to sit on the shelf. After working hard on your book, late nights, weekends and early mornings you would like people to read and enjoy the book. This only happens by slogging away and…
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Instagram For Authors: How To Make It Pay For Book Marketing [UPDATED]

In this post we will cover: How we increased our following by 1,035% Does Instagram work for authors? Can you make it pay? Think Instagram is just for celebrities showing off their opulent lifestye? We did too. However, it turns out it is becoming an increasingly popular channel for author to market their books. Adding followers…
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SEO For Authors: Get Your Book Blog To Rank On Google

  SEO For Authors Everyone is telling you to blog more and write more articles for your audience. The one problem is no one knows about your blog. It is frustrating! We know how hard it is. Many authors ask how they can rank for certain keywords or phrases. A key point to bare in mind…
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Securing A Publisher: How To Get Your Book Published

Securing a Publisher: How To Get Your Book Published If you were to run a search through our inbox this would be the most popular question we receive. Most authors want to secure a publishing deal. What follows is the advice we give to new authors looking to pursue a traditional publishing deal. Additionally we have…
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Will Your Book Launch Be Boom or Bust? – Book Marketing Case Study

 Chris Bridge Is Back – Book Marketing Case Study Chris Bridge approached us to run a book marketing campaign for his fantastic debut novel ‘Back Behind Enemy Lines’. His book rose as high as #174 in the UK Amazon Bestseller Chart. This equates to an estimated 50 to 200 sales per day. Back Behind Enemy…
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Book Marketing – What 200+ campaigns has taught us.

Book Marketing A good writer should bleed. Not literally but figuratively. People connect with honesty where the writer is a little vulnerable. We have given this advice on many occasions and now we shall implement it ourselves. We have been running book marketing campaigns for years. Over 200+ campaigns. We’ve worked with self-published authors, major…
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Your Book Cover Has Been Sentenced.

Your Book Cover Has Been Sentenced. How does your book cover affect your book marketing and book pr? One of the team managed to snap this photo whilst bouncing from meeting to meeting yesterday at The London Book Fair 2015. This was the crowd that gathered for the talk on book marketing and book PR….
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