Core – Neil Gaught

SHORTLISTED IN THE ENGAGING CHANGE CATEGORY
BY THE BEST BUSINESS BOOK AWARDS

This was an excellent read.  First, Core convinces you that with the right business strategy a company can create as much good in the world as it does profit.  Then it tells you how to actually do it – laying out a clear framework for defining just such a business strategy.” – Ryan Garvin

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At the core of the world’s most admired businesses lies a powerful Single Organizing Idea. These organizations deliver sustainable economic and social benefit; they unite people, attract investment, inspire innovation, pioneer new efficiencies, and enjoy positive reputation.

Such businesses are admired but they remain a rare breed.

Though the tides of change are engaging the minds of business leaders, most are still trapped behind their brands and an approach to corporate social responsibility that is out of step with a connected society that increasingly questions ‘who’ these businesses really are and what drives their purpose.

This book is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN’s Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to take its head out of the sand and proactively respond to today’s challenges.

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An excellent primer for any business… filled with tools and examples that can help any business get on their way to doing good while doing well.” – Christina

About the Author

Neil Gaught is a leading light amongst a growing number of business thinkers who are saying companies have got to do things differently now if they (and us) are to have a sustainable future. With his ground-breaking book Core Neil has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible. His Single Organizing Idea (SOI®) and its potential to deliver profitable outcomes to those seeking to put society at the core of their business strategy is creating a fast growing following.

Driven by a restless desire to help his clients and business in general progress, Neil is able to draw on unique insights gained as a soldier, designer, strategist, entrepreneur, and writer. His highly informed intuition and fascination for understanding what works and what doesn’t has been gained ‘on the ground’ over the past two decades advising both private and public sector organizations of all sizes and across many different sectors in over 40 countries.

The potential of an SOI® as a practical management tool and solution to the many challenges businesses face in the emerging social context has attracted significant praise from leading thinkers including John Elkington, Prof David Grayson, Charles Leadbetter and Charles Handy.

Core was a finalist at the 2018 Business Book Award.

Cool book. About how to grow your business by making it useful to the ecosystem it thrives in. Not a do-good approach, but a solid, rational argumentation about why a business needs to nurture a purpose, and more importantly about how to turn that purpose into not a superficial campaign, but an organizational principle for the entire business. Really transformational.” – Benoit Beaufils

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