For every $1 spent, $44.25 is the average return on email marketing investment.
That is a very important figure to bear in mind. Most authors have a blog or website where they feature details about themselves as an author and their books. However, only a small minority are collecting email addresses. It is very important to collect emails for book marketing purposes. You are writing great content which visitors enjoy and are finding valuable. Therefore get their emails so you can notify them when you have more great content to share. Letting them know when your latest book comes out won’t hurt either!
So how can you do this?
Firstly you need somewhere to store the emails and create campaigns. There are a few tools you can use to do this but we use MailChimp. Quick and FREE to sign up initially. Get set up on there to start with.
Next you need to collect the email addresses when people are on your website. You can create forms on MailChimp but we prefer a simple tool called SumoMe. We use this tool on Publishing Push and it took us seconds to setup. I won’t go into how to set it up. SumoMe have already created in depth guides on how to get started with their applications. They have a number of options for how to build and style the pop ups.
Start collecting those emails!
If you have any further questions or would like to chat with a consultant at Publishing Push please contact us.
Thanks to Kyle Lacy for the statistics.