Attractive Delusion – Gavin Cook

A book designed to make you think more deeply about climate change and how we respond to this as a society

Why a herd of individualists are walking off a cliff of climate change and migration

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An investigation into the interface between cultural identity and our ability to respond to the phenomenon of climate change. Part moral, part social psychology, in how we process circumstantial evidence with differing interpretations, applying unconscious paradigms and societal influence.

It is hard not to be drawn into the negative outcomes of what is in the environmental field, but this work is hopefully inspiring and enlightening in the social psychology of how the ideology of modern, westernised individuals is not always culturally fixed, and therefore more of an open variable.

The worlds’ climate is changing, and yet, perhaps a little less so in the last few years, this is not acknowledged as being real by a large proportion of society. The reasons for this are not scientific, they are psychological, and work at both personal and cultural levels. 

How we frame our understanding, particularly as individualists in a consumerist society, has feedback on the effort we mentally put into notions such as morality and collective responsibility. In a behaviourist manner, a lot of reflection on the trajectory of society is usually based on its’ compatibility with the modus operandi already adopted. Unintended outcomes are inevitable, the interesting point being on how we might expect the mindsets of people to respond or adapt to changes in the world, which are relevant to this viewpoint.

“It’s written in a way that grabs attention and interest and I enjoyed the way it unravelled things I hadn’t considered before.” – Sarah S

The author is a philosopher and boat-fixer, currently cruising the east coast of England.

“Sometimes it is worth taking apart the format of the belief systems which influence our perception of the world and how this affects our morality.  Variety is the spice of life, but some things look more credible than others when you see what they ae made of, or quite often, why we want them to be that way regardless of anything, other than the result.”

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